Executive interview – Jaywing

Published on 26 July 2017

Martin Boddy, CEO of Jaywing, describes the components of the business and how it is differentiated from other marketing services groups. He also talks through last year’s acquisitions and what they are bringing to the group. Martin also discusses the opportunities for scaling up and his view on the current state of the market.

Jaywing is an agency and consulting business in the marketing services sector, with its HQ in Sheffield. It operates in the UK and Australia and specialises in the application of data science, with one in 10 of its 650+ people a data scientist. Over 60% of its contracted revenues are recurring, with one in three of its top 50 blue-chip clients buying more than one service line.

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