FreeAgent’s CEO, Ed Molyneux, introduces FreeAgent. He explains the company’s competitive positioning within the UK accountancy software market and describes how it is leveraging accountants as the company’s channel partners. Looking ahead, he explains how HMRC’s forthcoming Making Tax Digital initiative should become a tailwind for FreeAgent and why he believes that the company has ample headroom to continue growing in the UK market. He rounds up by explaining which key metrics investors should look for in FreeAgent as a pure SaaS business and the key milestones for the year ahead.
FreeAgent is a provider of cloud-based, Software-as-a-Service (SaaS) accounting software solutions and mobile applications designed specifically for UK micro-businesses (defined as sole traders and companies with fewer than 10 employees) and their accountants.