Ebiquity is a leading independent media and marketing analytics company. The group structures its business into three practices: Media Value Management (MVM), Market Intelligence (MI) and Market Performance Optimisation (MPO). It provides services to 80% of the world’s 100 largest advertisers. Headquartered in London, it has a global footprint, with offices in 14 countries and approximately 50% of revenues generated outside the UK.
In this interview, CEO Michael Karg outlines the group’s core activities and key trends in the global advertising market; including the better use of data in marketing, but also how digital uptake has led to a more complex environment for advertisers and the need for more accountability. He explains how Ebiquity is well positioned to help its clients in this evolving landscape. Michael also discusses the potential implications of the high profile report from the American Association of National Advertisers (ANA) into media transparency which has drawn global attention and summarises the recommendations that Ebiquity, in collaboration with the ANA has published. In this environment he believes there is an opportunity to accelerate growth and presents Ebiquity’s recently announced plan to do this. Michael finishes by explaining how against a backdrop of a structurally growing market, Ebiquity is working to create a higher quality, more robust business that with its unique skill sets and global footprint he expects will deliver sustained double digital growth.