Executive interview – Britvic

Published on 11 October 2017

• Britvic is a leading soft drinks company, with operations in Great Britain, Ireland, France and Brazil. It has a strong portfolio of its own brands, including Robinsons, Tango, J2O, drench, MiWadi, Ballygowan, Teisseire, Fruité, Maguary and DaFruta. In addition, in Great Britain and Ireland, the company produces and sells a number of PepsiCo’s famous soft drinks brands under exclusive agreements with PepsiCo.
• The company has a fourfold strategy: to generate profitable growth in its core markets; to exploit global opportunities in kids, family and adult categories; to continue to step change its business capability; and to build trust and respect in its communities.
• Soft drinks is a resilient consumer category. The company is managing cost inflation while continuing to innovate and investing in future growth.

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