Executive interview – Britvic

Published on 12 February 2020

Britvic is a soft-drink beverage company with headquarters in the UK. It also has operations in France, Brazil and selected other EU markets. The company has a strong portfolio of its own brands, including Robinsons, Tango, J2O, drench, MiWadi, Ballygowan and Teisseire. In Great Britain and Ireland, Britvic also produces and sells a number of PepsiCo’s famous soft drinks brands under exclusive agreements with PepsiCo.

Britvic’s strategy has evolved as consumer tastes and preferences are changing. The strategy builds on previous pillars, and revolves around: (1) focusing on core brands; (2) redefining the role of each market; (3) delivering efficiency to fuel growth while building capability to access new opportunities (potentially through selected M&A); and (4) increased focus on building trust and respect through its ‘healthy people, healthy planet’ initiative.

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