Associated equity: Digimarc
Digimarc Corporation (DMRC) is the inventor of the Digimarc Platform, which enables a more efficient, reliable and economical means of automatic identification. The platform can be used to apply a unique identifier to virtually all media objects, including product packaging, commercial print, audio and video, and this identifier can be automatically identified by an enabled ecosystem of industrial scanners, smartphones and other interfaces.
Digimarc — 1 video in collection
Digimarc is a pioneer of the Digimarc Platform, which enables a more efficient, reliable and economical means of automatic identification. End-use applications for its innovative solutions are broad, allowing brands to streamline store operations, optimise the supply chain, engage with consumers, prevent counterfeiting and protect the brand. In addition, the company’s digital watermarking can be used to address major sustainability challenges, including more efficient recycling of plastics. Importantly, Digimarc’s digital watermarking is the selected technology in the Digital Watermarks Initiative HolyGrail 2.0 launched in September 2020, aimed at improving sortation to create higher-quality recycling rates for packaging in the European Union.
The company had 228 full-time employees across North America, Europe and Asia at end-December 2021 and its intellectual property portfolio includes more than 1.1k granted and pending patents. Digimarc was founded in 1995 and listed on Nasdaq in 1999. It is headquartered in Beaverton, Oregon in the United States.