YouGov (AIM: YOU)

Currency in GBP

Last close As at 23/03/2023


16.00 (1.74%)

Market capitalisation


YouGov is an international market research and data and analytics group offering a data-led suite of products and services including YouGov BrandIndex, YouGov Profiles, YouGov Omnibus and custom research.



Balance Sheet

Forecast net cash (£m)


Forecast gearing ratio (%)


Share Price Performance

Price Performance
% 1M 3M 12M
Actual (1.3) (5.5) (16.4)
Relative 6.7 (6.4) (16.0)
52 week high/low 1395.0p/770.0p


YouGov’s trading update covering the six months to end January confirms that the group is on track to meet the full year market revenue consensus of £264m, 19% ahead of the prior year. This is a little ahead of our modelling (£255m), so we have adjusted accordingly. Our operating profit forecast is unchanged, reflecting a slight shift in mix towards Custom Research, which runs with structurally lower operating margins than Data Products. The search for a new CEO is ongoing, with current CEO Stephan Shakespeare set to step across to be non-executive chair in August. YouGov’s strategic plan for FY24–26 remains in the preparation phase.

Y/E Jul Revenue (£m) EBITDA (£m) PBT (£m) EPS (p) P/E (x) P/CF (x)
2021A 169.0 45.9 31.1 21.1 44.4 22.8
2022A 221.1 61.6 34.6 23.2 40.3 15.0
2023E 264.0 73.2 51.4 33.0 28.4 13.4
2024E 300.0 82.4 60.0 38.9 24.1 12.3


Digital Marketing and Internet Media Technology Platform


MediaWatch – January 2023


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Direct tech investors

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