Pantaflix, a European media group, revealed yesterday it will launch a new production unit, PantaStudio. It will make in-house productions that will be available on the group’s own platform and via associated mobile application.
The content will address a young and digital target group and be marketed by social media stars. The company will release the productions on all channels soon. Pantaflix states the launch of PantaStudio supports the group’s current strategy.
Nicolas Paalzow, Pantaflix’ CEO, commented that ‘With PantaStudios and the original productions, we are not only broadening our range, but are also reaching the next evolutionary stage in our corporate development’.