Keywords Studios (KWS); acquires Yokozuna Data (YD) for $1.5m

Published on 23-07-2018 07:36:56
Author Sparks Team

KWS has acquired YD from Silicon Studio Corporation (Silicon) for a total cash consideration of $1.5m for the business and all associated technology rights and trademarks.

Tokyo-based YD has developed a range of AI driven models that predict individual player behaviour and adapt themselves in response to changes made in the game. Also, YD has a management framework solution to allow games companies to adjust key parameters, record and view results, and monitor key performance metrics of their games in live operation.
As part of the agreement, Silicon and KWS will work together to introduce the technology to Japanese game developers and publishers, and it has a non-exclusive right to resell the YD solution into the non-games markets (such as healthcare) in exchange for a share of the associated revenues.
Andrew Day, KWS’ CEO, commented: “We have been looking for opportunities to establish a foothold in the exciting area of video game analytics for a few years. This acquisition brings industry leading technology and capabilities to Keywords that we believe we can support, enhance and roll out to our clients thanks to the engineering, player research and video game specific data science skills we have within the business.”

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