The Mission Marketing Group


£67m market cap

78.5p last close

The mission provides a full range of integrated and specialist marketing communications services to local, national and international clients from a network of offices across the UK, Asia and the US.

Investment summary

MISSION’s new CEO James Clifton, appointed in April, is setting his stamp on the group, recasting it as a business partner for brands. The name change from The Mission Marketing Group reflects this new approach. He is accelerating internal collaboration and a multi-agency approach, as well as simplifying the internal structure. H1 trading and recent new business wins are indicating early validation. Operating margins should improve as more support services are provided centrally, with market estimates indicating 14.0% for FY21e, from 12.6% in FY18. The valuation remains at a sizable discount to peers.

Share price graph
Balance sheet
Forecast net debt (£m) N/A
Forecast gearing ratio (%) N/A
Price performance
Actual 6.1 (9.8) 42.7
Relative* 3.3 (8.7) 47.3
52-week high/low 96.0p/50.0p
*% relative to local index
Key management
Peter Fitzwilliam CFO

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